Market Uncertainty

"The extent to which managers understand how a new product or service will be received in the market."

I mentioned in an earlier blog post about how market entry can be very frustrating for Lyft. That does not necessary hold true for market uncertainty. When the company makes a decision to move into a market, the downtown crowd will usually keep the company moving in a positive direction. Usually the organization is focused on a metropolitan area with access to a major airport to keep the customer base up.

The problem again is when the government decides to get in the picture. From a New York Post article:

"Uber, the taxi-hailing app, continued its recent string of bad news this week when it a Nevada judge ordered it to stop doing business in Sin City — and the rest of the state. So apparently prostitution, legal in the Silver State, is OK, but Uber is way too risky. The Nevada ruling comes 48 hours after Uber — and rival Lyft — were banned from picking up passengers at the Louisville (Ky.) Airport.. "